CS Magoha Calls for Commercialization of Talent
Education CS Magoha Called to support young and emerging talent as children will earn income from it.
At the official opening ceremony of the 94th Kenyan National Music Festival at Kisumu county, Professor Magoha said creative industries are the next frontier for economic growth by creating job opportunities for young people .
Well-placed talent will be the next big source of job creation. I want to encourage all industry players and partners to start the process of commercializing our talent,said Magoha.
Professor Magoha points out that alongside learners studying for exams, young people need more platforms and opportunities to showcase their talents through competitions.
Beginning now , national music festivals should not be routine. We should try to identify top performers and support them in developing their talents, said Professor Magoha.
This allows talented young people to start their own businesses in the entertainment industry after graduating from school or college, and has hundreds of other actors, singers, speakers, reciters, screenwriters, among others. Not only are employment opportunities offered, but also as film directors.
Citing the thriving film industry that has produced many millionaires in Nigeria, he urged local players to borrow leaves from how Nollywood’s music and drama are mutually beneficial.
Kenyans should imitate the Nollywood industry which has overtaken Hollywood by listing the number of millionaires who have created jobs in the industry, he said.
The ministry’s senior administrative officer, Sarah Luto, explained that the festival helps strengthen the country’s cohesion, and appreciation for the country’s diverse cultures.
Kisumu Governor Professor Anyang’ Nyong’o, who also honored the event, said music was used as a catalyst for social engagement and conflict resolution.
Professor Nyong’o added that music has been used to convey messages to combat corruption, bad governance and other social vices in communities.
County president urge these song teachers and composers to continue using their talents to shape society.
Peter Wanjohi said this year’s event was scaled back due to limited budget allocations and time constraints due to compressed school calendars.
The event, held under this year’s theme ‘Kenya, My Pride, My Future’, attracted more than 70,000 participants and 2,000 teachers, from early childhood education centers, special needs facilities, primary schools, Participated from teacher training colleges and universities around the world .
In addition to entertaining the Head of State at the Kisumu State Lodge Gala on September 24th, you will be able to visit Impala Park, courtesy of the Kenya Wildlife Service.
This event was sponsored by the Communications Authority, Kenya Railways, Kenya Rural Roads Authority, Kenya Institute of Curriculum Development, Brooke East Africa and the National Police Service.